Influencer Marketing Case Studies: SAFRA #SwimForHope Campaign
SAFRA Swim for Hope is an annual charity event that allows members of the public to swim for a good cause. Every lap a participant swims during the event will raise $1 to help needy families and children. To generate awareness and participation in the event, SAFRA collaborated with StarNgage to engage everyday influencers to give a shout-out for the event. The campaign consists of a teaser post featuring a pool-side visual by the influencer and a repost of the official registration announcement post by SAFRA.
- Primary Objective – To generate awareness & participation in SAFRA Swim For Hope event.
- Engaged young local micro-influencers to give a shout-out to the event on Instagram.
- SAFRA Reward Vouchers
- Exposure to over 180,000 followers of influencers
- Over 36 campaigns related posts
- Likes received: 9500+ Likes
- Comments received: 200+ Comments
LOGAN WAS LIKE WEW. Not the best plot but the action was intense. Thank you @safrasg and @shawcineplexes for the weekend invite! Enjoy a 1-for-1 weekend movie deal as a SAFRA member at Shaw Theatres! Participate in SAFRA's instagram hashtag contest by hashtagging your photos #SAFRAmoviebenefits! Top 20 fan posts will win $50 Shaw Premiere Gift vouchers 😊 For more details, go to www.SAFRA.sg/indulge/ #SAFRA1For1Movie#SAFRAmoviebenefits#SAFRAsg#BuildingBonds#CreatingMemories
Weekends calling, don't forget to enjoy 1-for-1 weekend movie deal as a SAFRA member at Shaw Threatres ✨ — Thank you @safrasg @starngage for the movie invite last Saturday! Join in SAFRA’s instagram Hashtag contest and stand to win $50 Shaw Premiere Gift Vouchers! For more details, go to this url http://bit.ly/2lb49of (Link in bio) #SAFRA1For1Movie, #SAFRAMovieBenefits #SAFRAsg #BuildingBonds #CreatingMemories
As the weekend is nearing, remember flash your SAFRA member card to enjoy 1-for-1 weekend movie deal at Shaw Theatres 🎭 Also, take part in @safrasg Instagram Hashtag Contest by posting your movie date photos and hashtag #SAFRA1For1Movie & #SAFRAMovieBenefits 👫📽The top 20 posts will walk away with $50 Shaw Premiere Gift Vouchers. For more information, check out this link http://bit.ly/2lb49of #BuildingBonds #CreatingMemories #ThrowbackThursday
Calling all SAFRA Members!!! Flash your member card to enjoy 1-for-1 weekend movie deal at Shaw Theatres 🎭 Also, do participate in @safrasg Instagram Hashtag Contest by posting your movie date photos and hashtag #SAFRA1For1Movie & #SAFRAMovieBenefits 👫📽The top 20 posts will walk away with $50 Shaw Premiere Gift Vouchers! For more information, check out this link, http://bit.ly/2lb49of Special thanks to @safrasg and @starngage for the tickets to Logan the movie today ✨#BuildingBonds #CreatingMemories #starngage