SAFRA NS50 Salute Campaign

Influencer Marketing Case Studies: SAFRA #SwimForHope Campaign


To commemorate 50 years of National Service (NS50), SAFRA has launched the #NS50Salute campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. To generate awareness and participation in this campaign among the youth in Singapore, SAFRA collaborated with StarNgage to engage young local influencers to promote the campaign by participating themselves.



  • Primary Objective – To generate awareness and participation in the #NS50Salute campaign.


  • Influencers simply have to craft an Instagram post of themselves doing the #NS50Salute and encourage their followers to participate by hashtag-ing their salute post to #NS50Salute as well.


  • SAFRA Reward Vouchers


  • Exposure to over 230,000 followers of influencers
  • Over 32 campaigns related posts
  • Likes received: 13,000+ Likes
  • Comments received: 200+ Comments


Campaign Report



( ̄^ ̄)ゞ SALUTE OUR NSMEN & Win! . . join me in showing appreciation to our dear national servicemen by sharing a photo of your salute (with right hand please) on Instagram! . you will stand to win a Pebble Steel SL worth $179! the 2 salute photos with the most heart-warming descriptions shall win. (reviewed by SAFRA's panel of judges). contest ends on 29 Sept 2017 so follow the steps below to join the #NS50salute Photo Contest ٩( 'ω' )و . 1️⃣ snap a photo of your salute 2️⃣ hashtag your photo with #NS50salute and #SAFRAsg 3️⃣ post your photo on Instagram, remember to set your profile to public! ♡ Eligibility: ♡ a) The Contest is open to the public. b) Participants have to be a Singaporean to qualify for the contest. c) No purchase of any product or service is required. d) SAFRA staffs, permanent or temporary, are not qualified to participate in the Contest. . . #NS50Salute #SAFRAsg #starnage #nsmen #nationalservice #singapore #army #exploresingapore #sgig #igsg #vsco #iphone7plus #vscocam #cool #fun #sgcontest #pebblesteel #instadaily #instalife #asian #selfie #selca #military #militarywomen

A post shared by ♡Maya Hazel Qin♡• Singapore 🇸🇬 (@qinlovesmacaronsss) on





To commemorate 50 years of National Service (NS50), join SAFRA in showing your appreciation to all NSmen with a simple gesture — a salute (which I think I'm doing wrongly shyt, please correct me!!) Do join in the campaign, and stand a chance to win a Jay Bird Bluebird X Premium Secure Fit Wireless buds worth $160! 50 years of keeping our nation safe and secure, that's a lot to be proud of and thankful for. Rmbr to caption a msg of appreciation and hashtag #NS50Salute and #SAFRAsg! This campaign ends 10th oct and 3 winners will be selected 👍🏻 (Yes I have to mosaic my dad for privacy issue HAHAHAHA. And this pic was like 2+ years ago I think, geez I've aged. So has my dad who has served for more than 20 years!?!?! I am who I am today if not for him and his efforts for the country.)

A post shared by Lala Riko (@lalariko) on






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