Influencer Marketing Case Studies: SAFRA #SwimForHope Campaign
To commemorate 50 years of National Service (NS50), SAFRA has launched the #NS50Salute campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. To generate awareness and participation in this campaign among the youth in Singapore, SAFRA collaborated with StarNgage to engage young local influencers to promote the campaign by participating themselves.
- Primary Objective – To generate awareness and participation in the #NS50Salute campaign.
- Influencers simply have to craft an Instagram post of themselves doing the #NS50Salute and encourage their followers to participate by hashtag-ing their salute post to #NS50Salute as well.
- SAFRA Reward Vouchers
- Exposure to over 230,000 followers of influencers
- Over 32 campaigns related posts
- Likes received: 13,000+ Likes
- Comments received: 200+ Comments
(￣^￣)ゞ SALUTE OUR NSMEN & Win! . . join me in showing appreciation to our dear national servicemen by sharing a photo of your salute (with right hand please) on Instagram! . you will stand to win a Pebble Steel SL worth $179! the 2 salute photos with the most heart-warming descriptions shall win. (reviewed by SAFRA's panel of judges). contest ends on 29 Sept 2017 so follow the steps below to join the #NS50salute Photo Contest ٩( 'ω' )و . 1️⃣ snap a photo of your salute 2️⃣ hashtag your photo with #NS50salute and #SAFRAsg 3️⃣ post your photo on Instagram, remember to set your profile to public! ♡ Eligibility: ♡ a) The Contest is open to the public. b) Participants have to be a Singaporean to qualify for the contest. c) No purchase of any product or service is required. d) SAFRA staffs, permanent or temporary, are not qualified to participate in the Contest. . . #NS50Salute #SAFRAsg #starnage #nsmen #nationalservice #singapore #army #exploresingapore #sgig #igsg #vsco #iphone7plus #vscocam #cool #fun #sgcontest #pebblesteel #instadaily #instalife #asian #selfie #selca #military #militarywomen
To commemorate 50 years of National Service (NS50), I'd like to thank all NS men and women for serving us and keeping our nation safe and secure. We are extremely grateful for your contributions!! So don't forget to thank those whom you know who has sacrificed their time and effort to serve the nation. 👮#starngage #safra2017
50 years of hard work has paid off to keep our nation safe and secure💪🏻❣️ To commemorate 50 years of National Service (NS50), SAFRA has launched a campaign to urge Singaporeans to show their appreciation to all NSmen by sharing your salute photos on Instagram or Facebook and hashtagging #NS50salute & #SAFRAsg ❣️
To commemorate 50 years of National Service (NS50), join SAFRA in showing your appreciation to all NSmen with a simple gesture — a salute (which I think I'm doing wrongly shyt, please correct me!!) Do join in the campaign, and stand a chance to win a Jay Bird Bluebird X Premium Secure Fit Wireless buds worth $160! 50 years of keeping our nation safe and secure, that's a lot to be proud of and thankful for. Rmbr to caption a msg of appreciation and hashtag #NS50Salute and #SAFRAsg! This campaign ends 10th oct and 3 winners will be selected 👍🏻 (Yes I have to mosaic my dad for privacy issue HAHAHAHA. And this pic was like 2+ years ago I think, geez I've aged. So has my dad who has served for more than 20 years!?!?! I am who I am today if not for him and his efforts for the country.)
Salute to dedicate my appreciation to everyone who played a part in keeping Singapore 🇸🇬 safe. . National service has been keeping our nation safe and secure for the past 50 years. To commemorate 50 years of National Service (NS50), SAFRA has launched a campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. . #NS50Salute #SAFRAsg #clarkequay #MICA