Influencer Marketing Case Study: Paragon Singapore #paragonmannequinchallenge
- Primary Objective – To generate awareness of Paragon and engage their shoppers through a Christmas Surprise.
- Secondary Objective(s) – To establish talking points for Paragon on Facebook and Instagram.
- Engaged 16 Influencers to feature the campaign.
- Influencers given freedom of creativity to feature their photos.
- More Campaign Information at: http://app.starngage.com/campaign/view/be-part-of-the-largest-mannequin-challenge-in-singapore
- Exposure to over 100,000 followers of influencers on Instagram
- Over 24 Instagram Posts
- Over 6,000 likes on Instagram
- Over 120 comments on Instagram
- Over 800,000 reach on Facebook
- Over 3,000 likes on Facebook
- Over 1,600 shares on Facebook
- Over 160 comments on Facebook
- Over 200,000 Video Views on Facebook