Outback Steakhouse Campaign Review

Influencer Marketing Case Study: Outback Steakhouse #OutbackSteakhouseXStarNgage

To help generate awareness of its latest outlet at Orchard Gateway, Outback Steakhouse has partnered with StarNgage to organise an Instameet featuring 17 everyday influencers specialising in food photography. The Instameet aims to give a chance for influencers with similar interest to get to know each other better, as well as to increase Outback Steakhouse’s presence on Instagram.

Goals

• Primary Objective – To generate awareness of Outback Steakhouse’ latest outlet
• Secondary Objective(s) – To create top-of-mind recall among followers of influencers, and drive restaurant sales.

Approach

• Organised an Instameet at Outback Steakhouse’s Orchard Gateway outlet for influencers specialising in food photography.
• Gave influencers freedom to express their creativity when crafting their Instagram posts in order to achieve a natural “feel” and “look” to the postings.

Offer

• More Campaign Information at: http://app.starngage.com/campaign/view/outback-steakhouse

Results

• Exposure to over 118,000 followers of influencers
• Over 40 Outback Steakhouse Campaign Posts
• Over 12,000 likes on Instagram for Campaign posts
• Over 446 comments on Instagram

Fancy for something sweet tonite? ??? Perhaps you wanna head down to @OutbackSingapore as they also offer some sweet treats for you.

A photo posted by Food Ninja (@zanthrea) on Jun 2, 2016 at 4:00am PDT

蒜蓉煎豬排 • Garlic glazed pork loin . Seared garlic glazed pork loin ($25.90) topped with spicy lemons garlic and paired with fresh grilled vegetables, dressed baked potato and whole grain mustard. Simply must try!~ *white rose not included* . #food #outbacksteakhousexstarngage #instafood #starngage #outbacksteakhouse #foodporn #vscocam #igers

A photo posted by Toshiro (@toshirosg) on May 30, 2016 at 8:34am PDT

Strawberry martinis and medium rare steaks at @outbacksingapore ? I have a $50 voucher from Outback Steakhouse for giveaway. All you got to do to win is to: 1) Follow @outbacksingapore 2) Tag 3 friends that you'll bring with you to Outback in the comment box below. Winner will be announced 1 June 2016. ⠀⠀⠀ ⠀ Outback Steakhouse: Orchard Gateway, #04-01, Singapore 238858 [Nearest MRT: Somerset] Pic by: @yongweikai ⠀⠀⠀ ⠀ #outbacksteakhousexstarngage #sgcontest #lifestyle #giveaway #instasg #igsg #exploresingapore #sgcontest #singaporeinsiders #giveawaysg #singpromos #sgblogger #photooftheday #foodphotography #instafood #foodstagram #foodgasm #sgfoodies #sgfood #sgfoodporn #whati8today #8dayseat #food #sgcafe #sgblogger #singapore #sgcafehopping #sgmakandiary #openricesg #burpple #sponsoredpost

A photo posted by Sophie Leow 廖焴思 (@sophleow) on May 28, 2016 at 8:57pm PDT