Outback Steakhouse Campaign Review

outback steakhouse

Influencer Marketing Case Study: Outback Steakhouse #OutbackSteakhouseXStarNgage

 

To help generate awareness of its latest outlet at Orchard Gateway, Outback Steakhouse has partnered with StarNgage to organise an Instameet featuring 17 everyday influencers specialising in food photography. The Instameet aims to give a chance for influencers with similar interest to get to know each other better, as well as to increase Outback Steakhouse’s presence on Instagram.

 

Goals

  • Primary Objective – To generate awareness of Outback Steakhouse’ latest outlet
  • Secondary Objective(s) – To create top-of-mind recall among followers of influencers, and drive restaurant sales.

Approach

  • Organised an Instameet at Outback Steakhouse’s Orchard Gateway outlet for influencers specialising in food photography.
  • Gave influencers freedom to express their creativity when crafting their Instagram posts in order to achieve a natural “feel” and “look” to the postings.

Offer

Results

  • Exposure to over 118,000 followers of influencers
  • Over 40 Outback Steakhouse Campaign Posts
  • Over 12,000 likes on Instagram for Campaign posts
  • Over 446 comments on Instagram

 

Campaign Report

Strawberry martinis and medium rare steaks at @outbacksingapore 🍸 I have a $50 voucher from Outback Steakhouse for giveaway. All you got to do to win is to: 1) Follow @outbacksingapore 2) Tag 3 friends that you'll bring with you to Outback in the comment box below. Winner will be announced 1 June 2016. ⠀⠀⠀ ⠀ Outback Steakhouse: Orchard Gateway, #04-01, Singapore 238858 [Nearest MRT: Somerset] Pic by: @yongweikai ⠀⠀⠀ ⠀ #outbacksteakhousexstarngage #sgcontest #lifestyle #giveaway #instasg #igsg #exploresingapore #sgcontest #singaporeinsiders #giveawaysg #singpromos #sgblogger #photooftheday #foodphotography #instafood #foodstagram #foodgasm #sgfoodies #sgfood #sgfoodporn #whati8today #8dayseat #food #sgcafe #sgblogger #singapore #sgcafehopping #sgmakandiary #openricesg #burpple #sponsoredpost

A photo posted by Sophie Leow 廖焴思 (@sophleow) on


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