Mandarin Orchard Singapore Campaign Review

Influencer Marketing Case Study: Mandarin Orchard Singapore #mandarinorchardxmas

 
With Christmas just short of 2 months down the road and festive decorations prep to set the Christmas mood along Orchard Road, Mandarin Orchard Singapore worked with StarNgage to invite 5 StarNgage Foodies to join their upcoming Mandarin Orchard Pre-Christmas media party.

 

Goals

  • Primary Objective – To generate awareness of Mandarin Orchard Singapore Christmas Menu
  • Secondary Objective(s) – To establish Mandarin Orchard Singapore as the preferred location for Christmas Celebration

Approach

  • Engaged 3 Influencers to feature the event.
  • Influencers given freedom of creativity to feature their photos.

Offer

Results

  • Exposure to over 45,000 followers of influencers
  • Over 10 Instagram Posts and 1 Blog Article
  • Over 8,500 likes on Instagram
  • Over 150 comments on Instagram

 

Campaign Report

 
https://www.instagram.com/p/BMxwLlLDkpb/?tagged=mandarinorchardxmas

https://www.instagram.com/p/BLagNGZg0Wp/

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