Enjoy A Staycation Experience With InterContinental Singapore

Influencer Marketing Case Studies: Enjoy A Staycation Experience With InterContinental Singapore

 

As part of InterContinental Singapore’s continuous effort to provide personalised experiences with thoughtful touches, the hotel has launched a bespoke privilege to its guests staying in the Executive, Royal, Ambassador and Presidential Suites – a round-trip limousine transfers per stay to any destination in Singapore.

To promote the exclusive privilege, IHG partnered with StarNgage for an Influencer marketing campaign. We have invited a few travel influencers to embark on an InterContinental journey with a complimentary one-night stay in the IHG Executive Suite.

 

Goals

  • Primary Objective -The objective of this collaboration is to drive bookings for Executive, Royal, Ambassador andPresidential Suites as well as highlight the limousine transfer and Club InterContinental privileges.

Approach

  • For all social media posts, influencers have to geo-tag the location of the hotel and include the following hashtags as well: #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #IHGxStarNgage #Sponsored

Results

  • Exposure to over 91,000+ followers on Instagram
  • 12 campaigns related Facebook/Blog/Instagram posts
  • Likes received: 12,000+ Likes
  • Comments received: 320+ Comments

 

Campaign Report

 
 

 

 

 

 

Capturing the spirit of Peranakan heritage in InterContinental Singapore Hotel.. 🎐 🏨 Beyond its modern facade, I was pretty surprised to see subtle and not so subtle tones of Peranakan designs injected into the hotel's decor, textiles, furniture, tiling and ambience. Exploring every nook and cranny of the hotel is now on my to do list during my stay here! 📜 🙋 Also, as part of my Executive Suite stay, I was pampered by the benefits of Club InterContinental which included afternoon tea 🍵, evening cocktails 🍷 and canapes 🧀 and my all time favorite… breakfast 🍴 ☕ Scroll through my carousel to see my experience with Club InterContinental ❤ You can book your own experience at the link provided (bit.ly/hyorineeig) in my bio too! #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #Sponsored #Bugis #visitsingapore #exploresingapore #exploresg #singapore #싱가폴

A post shared by * baby 링❤ 서울/ㅎㄷ💋 * (@hyorinee) on

 

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