Influencer Marketing Case Studies: Ferrari Fareast – #488DrivenByPassion
Ferarri Fareast would like to feature the speed and design of the 488 by drawing parallels with extreme sports performed by influencers and thvideo will showcase local influencers performing extreme sports in South East Asia countries such as Singapore, Thailand and Indonesia.
Goals
- Primary Objective – To generate awareness and encourage consideration of the Ferrari 488 through the exhibition of its performance
- Secondary Objective –
To communicate the versatility and design of the 488 Model from a lifestyle angle
Approach
- SG Extreme sports: Flyboarding and Giant Swing
Influencers: Martin Berry and Christopher - ID Extreme sports: Paragliding and Slingshot
Influencers: Henry Liang - TH Extreme sports: Jet Ski and F1 Speed Boat
Influencers: Kiki Sak Nana & Thanavud Bhirombhakdi
Results
- Exposure to over 1.1M+ followers of influencers
- 6 campaigns related video posts
- Engagement received: 38,000+ Likes/Shares/Comments
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