Fantasy Squad #InSteingram Campaign

Influencer Marketing Case Study: Fantasy Squad #InSteingram Campaign

 

To help Fantasy Squad acquire new players and promote its #InSteingram campaign, it collaborated with StarNgage to engage 25 micro-influencers for an influencer campaign.

The #InSteingram campaign centers around the hashtag #InSteingram, where influencers gave out coupon codes in posts containing that particular hashtag. Players can then seek out the influencers’ postings to obtain multiple coupon codes to redeem exclusive in-game rewards.

Influencers are given a list of Fantasy Squad creatives to feature in a selfie-styled posting format, as well as their assigned coupon code and post caption.

 

Goals

  • Primary Objective – To generate awareness of Fantasy Squad among the target audience (youth aged 16-28)
  • Secondary Objective(s) – To promote the in-game #InSteingram campaign

Approach

  • Engaged 25 influencers to feature Fantasy Squad
  • Influencers assigned unique caption and coupon codes.
  • Influencers directed followers to the game’s page on Google Play

Offer

  • Sponsored Content (Paid Content)

Results

  • Exposure to over 300,000 followers of influencers
  • Over 25 Campaign Posts
  • Over 8,500 likes on Instagram
  • Over 83 comments on Instagram

 

Campaign Report

 


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