5 Must-follow Instagrammers from Southeast Asia

While blogging has had a strong influence in Southeast Asia for years, Instagram has given rise to a new breed of visually-savvy influencers. These creative souls have a distinct advantage over big brands as their ideas are restricted only by their imagination. Consequently, they’ve created fresh content that people really want to see and share. Here are five must-follow Instagrammers and how they are disrupting the scene to build new followings, fast.

Instagram - Junanto Herdiawan

Junanto Herdiawan
Handle: @junantoherdiawan
Genre: Travel / levitation
Followers: 40.2k

During the week, Junanto is a foodie and an economist. During weekends and in his spare time, he’s the travelling “flying man”. Latching onto the simple idea of levitation, Junanto has around one thousand posts of himself seemingly flying in destinations around the world. Locations range from around his home country of Indonesia to as far as Stonehenge in Scotland. He doesn’t just keep the idea to himself though. He also posts short videos, runs workshops and has written a book to inform his followers on how they can levitate too.

Instagram - Darren Soh

Darren Soh
Handle: @darrensohphoto
Genre: Landscape & Architecture
Followers: 1,231

Darren Soh is a Landscape and Architectural Photographer hailing from Singapore. His photos take followers on a breath-taking journey to watch how Singapore’s development is shaping the face of the city and affecting its inhabitants. His photos contrast the new, the old and the “being-built” to paint the compelling story of Singapore’s rapid race into the future.

Instagram - Samantha Lee

Samantha Lee
Handle: @leesamantha
Genre: Food Artistry
Followers: 693k

Like many other Instagrammers, Samantha loves food and posts it to Instagram. But unlike most Instagrammers, she doesn’t just post her latest dish – she creates culinary art which is summed up best in her own words, “I make food that tell a story”. Whether it is a plate of peking duck that looks like two pandas eating peking duck, or an “angry burger”, her photos are sure to make you smile. Since 2011, her Instagram account has grown exponentially leading to international exposure on BuzzFeed, Huffington Post and ABC news, as well as partnerships with ESPN, Samsung and Turkish Airlines.

Instagram - Nanut Bovorn

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Nanut Bovorn
Handle: @noomnoi
Genre: Travel
Followers: 4,218

Given the visual nature of Instagram, the platform is a hive for travel photographers. Nanut Bovorn is one of them but there are two things which make his posts stand out. Firstly, he photographs both the urban and rural elements of the region. This is a conflicting story that is continually unfolding. Secondly, he uses Instagram’s other, often neglected feature – video. Instead of simply pressing record, Nanut uses time-lapses to add an extra element that captures your attention to tell a story in an eye-catching way.

Instagram - Jimmy Khoo

Jimmy Khoo
Handle: @jimmykhoo
Genre: Toys
Followers: 12.2k

Jimmy Khoo is a Malaysian air steward whose love of toys has led him into the wonderful world of toy photography. Jimmy positions miniature toys in a range of situations and locations (he travels a lot, so that’s not a problem) to illustrate stories which reflect daily life. These stories identify behaviours that followers can all relate with such as spending an entire afternoon surfing the Internet and more time-relevant events such as fasting during Ramadhan.

How these Southeast Asian Instagrammers grew their followings

Did you notice a commonality between each of these Instagrammers? What is consistent between all of them is that they discovered an idea that worked well visually on Instagram and stuck with it for the long haul. For Samantha, it was creating artistic food. For Junanto, it was fulfilling man’s dreams of flying. If you want to create an Instagram account that generates a large audience, you need to experiment to find an appealing core idea. Then once you’ve found it, consistently communicate it through all of your posts. So the question is, what will your idea be?

 

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